electric vehicles pull out all the stops to attract drivers-man charging electric vehicle

Electric vehicles pull out all the stops to attract drivers

Originally published by Raymond James.

The appeal of electric vehicles is more than just low emissions—it’s higher horsepower, too.

Years ago, the manufacturing and marketing of green products was mostly about higher purpose, with less emphasis on design, performance and emotional connection. Perhaps that’s why a significant gap existed between intentions and behaviors.

In 2019, the Harvard Business Review reported that 65% of consumers wanted to buy brands advocating sustainability, but only 26% actually followed through. Whatever the reason, many companies took notice. Just take a look at a few where design and performance reign supreme.

From GMCs first ever Hummer EV (electric vehicle) to Teslas divisive Cybertruck and others, the SUV and truck industry is luring more people under the environmental tent than ever. But if you ask those people what attracted them, the answer might have little to do with the planet.

Case in point is a recent commercial for the Hummer EV featuring LeBron James. While it casually mentioned zero emissions at the end, horsepower (1,000), torque (11,500 pound-feet) and speed (0 to 60 in three seconds) comprised the ads main message. And considering it ran during the Super Bowl, GMC was apparently betting big on planting its green flag in a more covetous spot within the audiences psyche. The results? According to Motor Trend, both the Hummer EV Edition 1 SUV and truck sold out in about 10 minutes.

This is not to say GMC is casual about the planet. In fact, the manufacturer has pledged to fully convert to electric by 2025. GMC simply realizes that tapping into motivations less related to sustainability might just help put every driver in an electric vehicle. Green by happenstance, you might say.

And they’re not alone. Here’s how some other manufacturers are charging toward a greener future with vehicles that appeal to just about anyone.

Green Auto Comparison
Green Auto Comparison





Tesla Cybertruck 


Over 500 miles of range, no paint, easily recyclable at end of lifetime


Up to 3,500 pounds of payload capacity, up to 14,000 pounds of towing capability


 Ford F-150 Lightning


Built using sustainable manufacturing processes, can power your home while it charges


Nearly instantaneous torque, massive 15.5-inch touchscreen


Toyota bZ4X


Zero-emission battery, onboard solar charging system


All-wheel drive capability, open-concept interior featuring panoramic roof


Rivian R1T


Interior made from animal-free materials, dunnage containers at plant are reusable and made from plastics harvested from the ocean


14 inches of ground clearance, can drive through 3 feet of water

As the industry continues to make vehicles better for the planet, more and more emphasis is being placed on making them better for, you guessed it, design and performance enthusiasts.


Securities offered through Raymond James Financial Services, Inc., Member FINRA/SIPC. Investment advisory services offered through Raymond James Financial Services Advisors, Inc. OnPoint Community Credit Union and OnPoint Investment Services are not registered broker/dealers or registered investment advisers, and are independent of Raymond James Financial Services, Inc. and Raymond James Financial Services Advisors, Inc.

Securities and investment advisors services are:

Not a bank or credit union deposit, obligation or guarantee

May lose value


Not insured by any federal government agency

[hidden_text]Not a bank or credit union deposit, obligation or guarantee[/hidden_text]

Not a bank or credit union deposit, obligation or guarantee.

[hidden_text]May lose value[/hidden_text]

May lose value.

[hidden_text]Not FDIC or NCUA/NCUSIF Insured[/hidden_text]

Not FDIC or NCUA/NCUSIF Insured.

[hidden_text]Not insured by any federal government agency[/hidden_text]

Not insured by any federal government agency.

RaymondJames financial advisors may only conduct business with residents of the states and/or jurisdictions for which they are properly registered. Therefore, a response to a request for information may be delayed. Please note that not all of the investments and services mentioned are available in every state. Investors outside of the United States are subject to securities and tax regulations within their applicable jurisdictions that are not addressed on this site. Contact your local Raymond James office for information and availability.

Links are being provided for information purposes only. Raymond James is not affiliated with and does not endorse, authorize or sponsor any of the listed websites or their respective sponsors. Raymond James is not responsible for the content of any website or the collection or use of information regarding any website’s users and/or members.

Any opinions are those of OnPoint and not necessarily those of Raymond James.  Expressions of opinion are as of this date and are subject to change without notice.  There is no guarantee that these statements, opinions or forecasts provided herein will prove to be correct.  Investing involves risk and you may incur a profit or loss regardless of strategy selected.



Note: Email should not be used to share important or sensitive information.

The security and privacy of your information is important to us. When communicating with us via email please do not send any information that is considered confidential or sensitive in nature. If you need to communicate any personal information (account numbers, social security number, etc.) please feel free to call the number listed in my profile or contact OnPoint Member Services at 503.228.7077 or 800.527.3932.



You are leaving OnPoint Community Credit Union.

The website you are about to visit is the responsibility of the party providing the site. Any transactions you enter into through this third-party site are solely between you and that vendor, merchant or other party. OnPoint’s Privacy Policy does not apply to this third-party site, and for further information you should consult the privacy disclosures of this site.



Cancel Accept